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MCCO – Microsoft Exhibition Center – Automobile Showcase with HoloLens

The HoloCar application independently developed by Adjacentech was successfully deployed to Microsoft China Center One (MCCO) as a demonstration part of MCCO's HoloLens demonstration experience.

HoloLens, as the most advanced mixed reality device today, represents the direction of future technology development. At the same time, in addition to its efforts in the consumer electronics market, HoloLens's application scenarios in vertical industries are also continuously deepening and expanding. The combination, and the cool effects of 3D space, are also more recognized by vertical industries.

In the automotive industry, the combination of cars and mixed reality is a matter of course, and it's natural. Especially in the automotive front-end market, the introduction of HoloLens in marketing will bring a unique user experience to the end customer.

This application is based on the three-dimensional model of the car, defines the use scenario of the car model + HoloLens in the automotive marketing, and uses modern interactive methods, combined with the cool model experience of HoloLens, to create a novel automotive industry marketing demo based on HoloLens headsets.